As a group we brainstormed names for our production company, we wanted something that sounded powerful and professional, so we eventually decided on 'Eden Pictures'. However, there were several other concepts before reaching this final name. For example Lizzie came up with 'MockingBird Productions' which then led to her coming up with 'HummingBird Productions' - which I really loved, it sounded quirky and original. The idea of the birds appealed because it offers a sense of beauty and tranquillity, there were more suggestions as we carried on brainstorming. Daniel came up with 'Royal Productions' this was an interesting idea, to suggest that our films were not only wealthy in their structure but also, an almost sacred company devoted to making beautiful films and not a high profit. I then, continued with the concepts of the regal nature and birds came up with 'Iridescent Pictures' the wings of a Hummingbird are iridescent and I thought that the name would suggest that our films would be implicit so the audience would take what they see and it could change from different people's perspectives (just like how the colours change on the iridescent wings of a hummingbird).
Other names suggested by me: 'Crimson Studios' a garish and recognisable colour. 'Harmonious Films' it suggests the teamwork involved and presents a calming image. 'Indigenous Pictures' this name suggests the raw ideas, talent and creations put into the film project, I was influenced by 'Icon' due to the name implying that films they distribute are iconic.
Other names suggested by Lizzie: 'Sirius Films' (Sirius the constellation and also a pun), 'Ship.McGuy Productions' (combining our surnames and again, suggests the teamwork involved) and 'Sunbird Productions' (this shows the freedom and enlightenment of the films we produce).
Other names suggested by Daniel: 'Native Films' (this shows the organic and British quality of our work), 'Regal Productions' (this was carrying on from the idea of 'Royal' this shows how much wealth is in the thoughts for the films we produce).
Meanwhile, we were also thinking about what we wanted our logo to be. We knew we wanted our production name and logo to symbolise: Knowledge, Power and Beauty. All qualities we desired to incorporate into our film projects. So Lizzie continued with the bird theme, we carried on with the idea of the exotic Hummingbird, but Daniel wanted a more regal animal, so I suggested 'Lion, Eagle, Stag' and Daniel fell in love with the idea of the Stag, even more so when Lizzie suggested a white stag. However, I was still content with the Hummingbird, we had a heated debate and during which other animals were suggested such as: Raven and Peacock. We even brainstormed about mythical animals such as Mermaids, Centaurs, Pegasi, I was influenced by the Tristar logo. But we decided to stick with the real animals, then Daniel came up with a compromise. He suggested an elegant stag with a fluttering hummingbird resting on its antlers, we loved the idea and so gathered some concept images from the internet.
So, as a group we went away to try and design a good font for the production company and also serve well as a logo. Here are some of the better concept logos we came up with:
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We generally had a set idea for the font style, we used 'The Spiderwick Chronicles' font as a basis for what elements we wanted to use in our logo's lettering.
In the end we all liked the logo with the floral motif, especially the idea of a floral or plant elements to emphasise the paradise quality to the name. Although, Lizzie came up with the idea of having an apple, so we then researched what apple blossom looked like to use as the centre-piece. On this final concept design (below) I worked on the font and left space for Lizzie and Shippey to sketch and draw the motif.
We then used the photo of the final design and used it as a template. We used the drawing tool on Serif Draw plus (a programme we were all familiar with) to go over the lines to make a computer generated version of our logo. We then went through finer details such as colours. We unanimously chose gold as the colour of the font because of the power element we were keen to keep our symbolism. We then looked at photos of apple-blossom and decided to use a pasty pink for the flower and a seductive crimson colour for the apple. This is the logo after we had added the colour to the lettering and the blossom. The template is visible underneath. Below is a video of us making the logo together, in our media class, discussing the ideal places for shadows to give the logo a 3D effect.
Once logo had been completed, we then discussed what we wanted to be the moving element, we were all happy to have the vines moving outwards and the apple dropping off the end. We decided to add a glow to the apple to add to the power element of the logo. This was easier said than done. The vines were difficult to animate but we had added music that suited our logo, it was enchanting and sounded organic.
However, I was not satisfied with the movement of the vines, they seemed to move to robotically. So we decided to go back and redraft the vines, increasing the amount of frames so the vines moved more smoothly and fitted the music better.
This was a much smoother animation and we were really pleased with the professional end result. We had all worked through our disagreements and were able to find a compromise or a solution in a mature and professional way. The motif and lettering symbolise everything we wanted (beauty, power and knowledge of our films) and the music went well with it too. Overall, the logo was a brilliant success, we achieved what we wanted through the development of our ideas and working well together.
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